You’ve got a name for your product, now how do you protect it?

Once you’ve developed a good name for your product (or service) (otherwise knows as a “mark”), you need to protect it. But how do you do that? Let’s start by considering [...]


Trademark versus Servicemark, and the somewhat obvious difference between them

Most people don’t realize that there’s such thing as a “servicemark” (also written as “service mark”). Basically, a service mark is a logo, phrase, or word [...]